Faculty are The Industry Shapers - These members of the Hotlink Community serve as a valued source of advice on issues of importance to the current and future design of this expo to maximize its leverages and impact on the industry-at-large.

Hotlink Faculty Rooms - Active contributors and council members get access to fellow opinion leaders and influencers in the Hotlink Faculty Room for the expo. This enables them to drive consensus and build a common language to align voices and efforts towards shared goals, agendas and reforms.

Think Tank - Contributors - Pool of influencers, storytellers, authors, speakers and thinkers who drive dialogue, action and change with their thought provoking insights.

Track Councils - Content curators and influencer panels who run a content track mostly grouped further in expertise-based, thematic councils.

More councils and teams are created as needed to boost industry progress and to drive business forward.

Classification Councils - Design the most appropriate classification that offers standardization across the sector that spreads universal understanding of product/ technology options with a common language that enables effective choices and decision-assistance.

Consistent Classification Matters - It can deliver multiplier benefits to one and all. It is a means to setup product options for easy discovery, comparison and decision-assitance for better choices faster.

Hashtags - Classification Councils also define the relevant hanstags to build a tree of attributes for each product category which are then used for search and filter - to shorten the user journey to what she/he is looking for.

Hotlink Classification Labs - Active Classification Council Members have access to the Hotlink Classification Labs, for the expo or for the industry, where norms and standards are debated with fellow council members before being published for comments by the overall community or finally for use.

Invite Deliberations - While Classification Councils pool their experiences and expertise, they also invite open comments from across the community to broaden the considerations in developing and improving the classification. Idea is that it should be relatable for everyone across the community.

More Councils are created within one product category as needed to deep dive into each of the product sub-categories.

Context is prime to make it meaningful and actionable - hence the content tracks are designed like collections of content that are organized to fit-for-purpose.

Hotlink tracks are like editorials, columns, blogs or compilers. Depending on the agenda, topics or goals; tracks are freely designed, organized and curated as deemed appropriate to engage industry professionals while leveraging the wide reach of expo visitors.

Tracks are not designed like social media where posts are streamed in a chronology ie based on the time of posting. Even with use of search and hashtags that filter posts, the order of content remains random. Not doubting the benefits of viral effect, trend building and related recall value - it still remains random. Lasting change and fundamental reforms need more structured information to cut the clutter and arrive at the tipping point - that provides both the big-picture clarity and deep-dive understanding; enabling beliefs to shift and true consensus to emerge.

Hotlink tracks borrow elements from periodicals for batch-releases of stories; from white-papers for organizing in cognitively logical flows; and from jigsaws for the visualization, appeal and user-experience of the big picture. Stories may be higher on impact, meaning or resonance irrespective of the time of release. Also, some may be evergreen while others may be low on shelf-life. The industry initiatives, decision-assistance and many other reference-worthy material need to collated into collections that are of service to the professionals and companies.

Tracks are owned by a Hotlink member or collectively by a group of Hotlink members. They name and brand the tracks in their context and define an overview for the same as they deem fit-for-purpose. This ownership gives credit for the work done and delivered to the target audience. The stories published in the track or other online activities run in the track are run by the track owners - some may use it like a newsletter while some industry leaders and industry bodies leverage it to promote their cause and brands exploit it as a marketing opportunity to trigger growth.

Although every expo is differently structured as appropriate for the industry, participants and audience, generally we seek partners in the following types:

• Government Partners - We deliver our responsibility to create a special pedestal for the leaders from government, governmental organization and public services to promote and engage the industry stakeholders and audience
• Industry Partners - Associations, chambers and industry bodies representing the voice of many sectors, segments or stakeholders
• Knowledge Partners Subject matter experts and though-leaders with deep industry insights and analysis
• Pavilion Partners - National/ international trade promotion bodies
• Media Partners - News and publishing houses with strong subscriber-base in the industry
• Digital Marketing Partners - Service providers who wish to showcase their capabilities to the industry audience while meaningfully advancing the design, engagement and prominence of the expo
• Strategic Partners - Upside of any nature through a mutually enriching collaboration
• Academia Partners - Education bodies with a deep focus and specialization on areas of interest to the target audience of this expo
• Associate Partners - Service providers with complementing offerings that they can showcase to the audience while meaningfully advancing the design and engagement of the expo