Multiparty cloud platform with arms-length independence between participants. The neutrality maintains arms-length segregation that critically offers psychological comfort to assure the sense of security against competitive dilution within the network. This segregation and assurance translates into a sense of ownership and a sense of individual space that inspires mutual confidence and instills respect for relative discipline and accountability.
NEUTRALITY RESPECTS ARMS-LENGTH ENTERPRISE LIMITS
The neutrality of our multiparty platform maximizes network leverages without blurring enterprise boundaries on actions, accountability, data ownership, risk, compliance and more.
NEUTRALITY BUILDS PSYCHOLOGICAL SAFETY
In a collaborative space, interdependence breeds vulnerability. Trading partners have their own trade secrets; which when disclosed may dilute their competitive advantage and even impact their mutual-positioning. Some may even fear becoming dispensable. These heightened vulnerabilities spark survival instincts that trigger the neurochemical cascade of distrust and insecurity; which in turn adversely impacts good judgement and activates a need to protect; causing more negative thoughts and desire to fight.
NEUTRALITY DRAWS THE LINE BETWEEN INFLUENCE AND CONTROL
With ever increasing regulatory and compliance requirements, it is important to have deliberated protocols on business data and decision-making authority across third-party arrangements. Despite binding contractual terms, no company wants to be held responsible for actions or omissions of its trade partners. In an arms-length principal-to-principal trade arrangement, exercising influence may be right, but having control may lead to it being a deemed principal-agent arrangement; and consequently holding the principal responsible for the acts of the franchise (deemed agent). So it is better to stay clear.
NEUTRALITY ENABLES ‘SELECTIVE’ SHARING
It allows to uniquely setup arrangements between trading partners to honour privacy of sensitive information and selective sharing of business critical information. Unified ecosystem facilitates collaboration to pool strengths, consolidate scale and enable seamless handoffs – but does not merge businesses into one. Every party maintains their independence with a distinct identity and principal-to-principal positioning in the ecosystem.
NEUTRALITY INSULATES FROM MISUSE OF BALANCE OF POWER
Pushbacks between trading partners are business as usual. Relationship quotient rises and falls like unpredictable weather. None of this must intentionally or unintentionally allow room for harassment based on anchors rooted in data hosting or in how the two work-in-tandem for the common customer. Our platform ensures that sustainability and continuity of business operations is not intertwined in any way. Our design is indiscriminating and ensures fairness for all.
NEUTRALITY MASKS WHAT YOU DON’T NEED-TO-KNOW
Alongside the [need-to-know], there is an equally significant [need-not-to-know]. Hosting third-party data on your own platform or servers, despite all controls, leaves room for mistrust, anti-trust and disputes.
NEUTRALITY INSTILS DATA HYGIENE
It motivates data hygiene by shifting the mindset from reporting-for-now to recording-for-good. Order entry for your books vs maintaining my own books – this choice has a deep impact. Compared to a web-ordering system which mostly enables order entry through an extended interface of the ERP, the eXchange instils a discipline and commitment for data hygiene as the other party has greater ownership of such records while they maintain their books on the same platform. Likewise any other data on the platform is reliably captured on a timely basis with utmost accuracy since these records are used by each party as their primary business books (or integrated to sync with their primary records).
NEUTRALITY ALLOWS OVERLAPPING MANY-TO-MANY NETWORKS
Parties who are distributor for multiple companies can work with all of them on the same platform. The unit-level-integration creates firewalled visibility for every pair of trade partners, ensuring cross-data-security. This option makes it a long-term option.
NEUTRALITY NURTURES A CLIMATE OF OPENNESS
B2B partners work together towards common goals of customer experience and business excellence. On a digital platform, as every event/action is recorded with the time stamp, accountability may be overwhelming in the beginning. But once users get accustomed to that, new ideas are rapidly exchanged and tested with much higher alignment for unprecedented performance.
NEUTRALITY FUELS COLLABORATION
Dynamics of working together. Neutrality opens options. It opens minds to collaborate further – even while embracing complexities in deals with conditional terms as trading partners rely on mirrored transactional records without the fear of data-tampering or data-privacy. The need to feel secure in order to take risks profoundly affects our ability to collaborate and contribute while working-in-tandem with others.