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INHX.com

Marketing

INHX

ORGANIZED MARKETING CONTENT TO DRIVE GROWTH AND PROGRESS

1. In a dynamically changing landscape, marketing is constantly putting pieces together in a jigsaw of thoughts, ideas and options with both:

  • Getting the big picture right
  • Getting the detail right

2. In marketing just a small difference can make a big impact

  • Finding the crucial distinction across 7Ps - Product, packaging, positioning, promotion, pricing, place, people
  • Put it all together to derive and formulate the best strategy - group, regroup, order, reorder, juggle and prioritize; the content will win if you get it right

3. Make believe starts with you and your own sales team

  • Amplifying the belief is key to success
  • Both internal communication and external awareness will deliver once well deliberated

4. All on the same page to collaborate

  • Taking everyone along to build and sustain a culture of clarity and growth
  • Collaborate across teams

5. Empower to execute and deliver experiences

  • Empower people across decentralized operations to deliver customer experience as per design
  • Loop on updates, feedbacks and insights

 

LANDSCAPE MAPPING

  • Markets Profiling
  • Competitor Profiling

 

PRODUCT

  • Cataloger: Product Info Manager
  • Product Lifecycle Profiling

 

ACTIVITIES

  • Events Profiling
  • Activity/Campaign Profiling

 

PARTY

  • Marketing party profiling (associations, industry bodies, agencies etc.)
  • Influencers and KOLs

 

COMMUNICATIONS

  • Product Websites
  • MediaBin Library

Speedy product launches: Go faster yet get it righ

AUTO-UPDATE ITEM MASTERS AND PRICE MASTERS

  • Get transaction ready instantly as you update the central masters
  • No duplication, no sweat - more time and mind-share on effectiveness of the launch

 

SECURELY SHARE LAUNCH NARRATIVE TO RAISE IMPACT

  • Share product reference material and sales talks with field force and channel staff
  • Make refinements and roll-out updates by publishing in real-time

 

CENTRALLY MONITOR AND IMPROVISE TO MAXIMIZE

  • Real time vigil on stock level movements in various markets
  • Seek and provide feedback to field staff and channel partners - Use tickets to get things done