Marketing
ORGANIZED MARKETING CONTENT TO DRIVE GROWTH AND PROGRESS
1. In a dynamically changing landscape, marketing is constantly putting pieces together in a jigsaw of thoughts, ideas and options with both:
- Getting the big picture right
- Getting the detail right
2. In marketing just a small difference can make a big impact
- Finding the crucial distinction across 7Ps - Product, packaging, positioning, promotion, pricing, place, people
- Put it all together to derive and formulate the best strategy - group, regroup, order, reorder, juggle and prioritize; the content will win if you get it right
3. Make believe starts with you and your own sales team
- Amplifying the belief is key to success
- Both internal communication and external awareness will deliver once well deliberated
4. All on the same page to collaborate
- Taking everyone along to build and sustain a culture of clarity and growth
- Collaborate across teams
5. Empower to execute and deliver experiences
- Empower people across decentralized operations to deliver customer experience as per design
- Loop on updates, feedbacks and insights
LANDSCAPE MAPPING
- Markets Profiling
- Competitor Profiling
PRODUCT
- Cataloger: Product Info Manager
- Product Lifecycle Profiling
ACTIVITIES
- Events Profiling
- Activity/Campaign Profiling
PARTY
- Marketing party profiling (associations, industry bodies, agencies etc.)
- Influencers and KOLs
COMMUNICATIONS
- Product Websites
- MediaBin Library
Speedy product launches: Go faster yet get it righ
AUTO-UPDATE ITEM MASTERS AND PRICE MASTERS
- Get transaction ready instantly as you update the central masters
- No duplication, no sweat - more time and mind-share on effectiveness of the launch
SECURELY SHARE LAUNCH NARRATIVE TO RAISE IMPACT
- Share product reference material and sales talks with field force and channel staff
- Make refinements and roll-out updates by publishing in real-time
CENTRALLY MONITOR AND IMPROVISE TO MAXIMIZE
- Real time vigil on stock level movements in various markets
- Seek and provide feedback to field staff and channel partners - Use tickets to get things done